Written by Tahira
- What is a Digital Marketing strategy?
- How to make an effective Digital Marketing Strategy step by step
Customers and businesses are online today. People spend most of their time on the Internet so why not turn our physical business online and generate three times more revenue? In today’s world marketing becomes easier for a business that you have just started in few months before. Whenever you are going to promote a business keep this in your mind that you need to understand all the parameters of a business’s potential how to generate more leads and which platform would be better for your business. In this complete guide, I will explain some most effective ways to promote a business through your marketing strategy. Let’s begin the Journey.
What is a Digital Marketing Strategy?
Before going to create a strategy you have to know what this means. Using all the online platforms and promoting a business through Digital Media is called digital marketing it is quite different than traditional marketing. But I say that it is quite easy than traditional marketing. So making a digital marketing strategy means observing, understanding, and then creating a step-by-step process to promote your business. For marketers, it is easy to understand and create this process but on the other hand, you should also share your process with the business owner too so that he or she will cooperate with you in the budget you will require in this process.
How to Create a Digital Marketing Strategy
This strategy may be different and vary from business to business but the process will be the same lets break this into step by step so that you can understand better.
1. Understand your Targeted Audience
First of all, understand your business and that what you are selling to customers is your product or services is beneficial for others or solving their problem after that understand the audience who may buy this. Which type of people are they, What are their interests, Where they are located, and which age group they belong to these all are called buyer personas. So collect all information by offering a survey form. You can also research your audience by Google Analytics tool to see who are the visitors of your website. After collecting the data make a report now you know more about your customers so you can market them better.
2. Have a look at your Assets and the Digital Channels you have
Evaluate the assets that you have in the form of a website, Social media profiles, blog content, videos, and Images. Analyze all the channels on what you are already working on. If you still need to include some so incorporate it in your strategy. There are main four categories of this media that you have Owned, Earned, Shared, and paid Media.
Owned Media
Your assets like your website, social media profiles, and your brand or company, so check these assets if you do not have yet a website for promoting your business so develop it today because your website is like your virtual shop or office you are going to interact to your customer through your website many of us are missing this opportunity to interact with the customer. So include it in your strategy and build a website for your brand. Keep your audience updated through your content.
Build your all social media profiles where you think that your audience spends most of their time on this channel. And keep updated your customers through your content strategy.
Earned Media
Your Earned Media refers to the fame and recognition you earned by the word to mouth marketing. Maybe you have earned a lot of positive reviews from your customers, or you have had a customer experience in the past. Or maybe you contribute to others’ websites through guest posts and PR so these all are your achievements. Chcek your earned media if you have nothing in this section so start working on it. If your owned and earned media is successful you will not need to worry about the paid media because you have a big source to generate revenue easily.
Shared Media
Your earned media is connected to your shared media. For example, if you have a very good product or service that you have been giving for years to your customers and people are satisfied by this service or product they will do word-of-mouth marketing for your brand on the other hand they will also share it with their family and friends. Whenever someone shares your content through their channels you will get back from it in the form of shared media. So focus on earning the earned and shared media.
Paid Media
Paid media refers to paying to a platform in exchange for the visibility of your brand and generating more leads for your brand. This includes Google Ads, Facebook Ads, YouTube Ads, Twitter Ads, Instagram Ads, TikTok Ads, etc. Advertising will be very costly if you are running a small business so never move on to the paid media before going to work on other media. So there is also a strategy to running an ad campaign, Your ad should be on the right platform, to the right audience.
3. Working on Search
As we already mentioned about your owned media you must have it for your marketing strategy so now let us read about how to get the better result from this channel. First of all, you have to build your website and keep all services and products on it. It is not enough to just build a site the games start here when you are going to sell something through your website. You have to make your website search engine friendly for it you can get the SEO services or hire someone to do it. Because the search is your large medium most of the audience will come to you by searching in this medium you don’t need to pay Google you just have to create high-quality content and you get the top result on SERP.
4. Search Engine Optimization (SEO)
Search Engine Optimization is the process of optimizing your all web content for search engines so that can a search engine crawl and index it. So investing in this medium will pay back you soon. There are many benefits of SEO if you implement this strategy.
Organic Traffic
SEO will boost your organic traffic and bring new customers daily to your business. It is the most effective way to generate more revenue if you run a PPC campaign it will cost you more on the other hand if you do SEO on your website you will just have to pay for the services.
Long Term Success
SEO is the only way to get more for a long time for example if you run an ad just for a week so how much does a business sell in just one week? Doing a proper SEO gives you a better position on SERP for a long time
User Experience
When you are doing SEO you must know that you are going to create content for users as well as search engines so you must create content that engages people, attracts more readers, and ultimately converts them into customers. A user should be engaged and spend more time on your content so that you can also decrease the bounce rate of your website.
5. Social Media Marketing
After working on your large medium now it’s time to create some social media profiles and get connected with your audience. In this section, you can run ads, connect with other brands, and contribute to the community. As you already know most of our customer spend their time on social media so why not we sell there? There are also some benefits of social media marketing.
Brand Awareness
Through social media marketing, you can create brand awareness through your followers the more people will know you the more you can sell so make a strategy and sell on social media.
Boost Engagement
You can engage your customer by providing them with solutions related to their problem and answering their question through comments or online sessions this will create a strong community around your brand. Your brand will be famous on social media but also remember you must be honest with your audience The more honest you are the more trust you can build it will help you in your marketing.
6. Paid Advertisement
As we mentioned above the paid media is where we can run ads and get our customers by outbound marketing. In this type of marketing, we are not educating our customers we are just pushing them toward our brand and convincing them to buy our services or products. So which paid platform do you use for your business? There are also many channels, like Google Ads, YouTube Ads Twitter Ads, etc It depends on your budget and which is suitable for your business. In this process, you can also calculate how many people you can easily target a particular group of people like their age, region, city, country, Interests, Hobbies, and so on so that your ad will be to the right person.
7. Video Marketing
As you know TikTok, Instagram, Snapchat, and YouTube allow you to create short videos and promote your business. You also have to create profiles on all these channels if you think that you have an audience on this platform. Through this, you can create short videos, communicate with your audience, and talk about your product or service. This is the best way to connect with people and promote your business.
8. Email Marketing
Email Marketing is one of the best ways to get connected with people who are interested in your brand. For the implementation of this strategy, you should first get some email subscribers or you can run an ad and then use this data for your marketing campaign, Most of the people sign up to your website then after that you can use this data to push them towards your brand. Email that has links drives traffic to your website. Create an email marketing template for your campaign then follow it and check the Analytics. Email marketing campaigns give detailed insight like open rate, bounce rate, Click through rate, and conversion rate. You can calculate you evaluate the data.
9. Influencer Marketing
Influencer marketing is also an important part of your strategy. In the past few years, influencers have become famous day by day you can collaborate with them through guest blogging, podcasting, Blogging, and video promotion they have a huge audience in their niche. But before contacting an influencer you should research their niche, your niche should be relevant to them.
For more knowledge read this blog https://blog.hubspot.com/marketing/digital-strategy-guide
So these are the strategies that I have mentioned in this blog post you have to read these all and then decide which marketing strategy meets your requirements according to your business. A great strategy can boost your business within in short period while doing marketing without the plan is going to be useless.
Explore More
